Involvement – Film concept development and production.
Technology continues to develop rapidly and our children are now growing up with all sorts of gadgets and gizmos as the norm. And, although it doesn’t seem complicated or scary to them, it’s often a different matter for parents who can feel left behind and out of touch.
As part of their Internet Safety agenda, Orange commissioned a short film for parents, which could also be used by company staff in supporting school and community groups. The aim – to provoke thought and discussion, and encourage parents to take an active interest in the technology that their children are using.
Working with Take 3, the creative approach was translated on to screen to provide an innovative and thought-provoking film. It has been recognised in the prestigious IVCA Clarion Awards, which recognise ethical and effective CSR communication, scooping the ‘Strategic Communications’ Award and ‘Highly Commended’ in the Video category.
“Not knowing’s not enough” is widely used at school events by Orange Ambassadors, education professionals and police.